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Projects

Inspiring transformation

If we can truly know the purpose of a brand we are capable of limitlessly creating from that very essence of itself.

Discovering and respecting its truths is the great starting point of a great process. It involves courage, arouses motivation, it inspires transformation.

That is why, for us, each time a brand is transformed, it increasingly approaches its very essence. And the more the Market demands changes, the more clarity and integrity we can deliver.

The more challenges lie ahead, the more coherent we become.

Because, contrary to what it might seem, each chance of transforming something is an opportunity to think, to build and share the future based upon what the very brand is.

Catupiry

Catupiry, a 100% Brazilian company founded more than a century ago, contacted Pande with the challenge of revitalizing its brand position and preparing the company for a new growth cycle.

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Wickbold

Wickbold is a pioneering company and a leader in the bread market, offering a wide assortment of products, among which its lines of special and healthy products.

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Kellogg’s

Kellogg is a world leader in the production of cereals and the second largest company in the biscuits, savories and snacks sector, and always strives to enrich and delight the world with brands and products that really make a difference.

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Magnum D&G

To celebrate its global anniversary, Magnum has established an irresistible partnership with the famous duo of fashion designers Dolce & Gabbana to create sophisticated popsicles in a packaging bearing exclusive graphic elements specially...

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ANBIMA

ANBIMA is the most relevant institution representing entities from the Financial Markets, bringing together, among its associates, the largest sector leaders in cohesive interaction with both the government and society at large.  

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FTD

Pioneer and one of the largest and most relevant text book publishers in Brazil, FTD – a Grupo Marista company – underwent a deep transformation ´due to the recent challenging changes in the Brazilian educational scenario which requires, apart...

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Sequoia

Sequoia is a transport and logistics company that offers complete and integrated solutions to the segment.

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Nestlé Water Petrópolis

One of the most traditional mineral water brands from Rio de Janeiro, Petrópolis from Nestlė has been positioning itself for some time now in the body care territory, a feature so present in the life style of Cariocas – the people of Rio de...

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Suavipan

Suavipan, a traditional company from Sao Paulo, and a reference in the segment of zero sugar and highly tasty products, needed to rethink the visual identity of its packaging in order to adapt to the new competitive scenario, with the entry...

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Bom Dia Coffee

With a 98% penetration in Brazilian homes, the coffee market is one of the most fragmented in Brazil. In each city, state or region, a host of local brands fight for the preference of the consumer alongside the few nationally known brands....

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CCBC

The Brazil-Canada Chamber of Commerce (CCBC) is an independent organization, the essential role of which is to stimulate, support and expand trade, as well as cultural and technological relationship between Brazil and Canada,...

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Kobber

Kobber, a company renowned for its innovative culture for developing new products, has been working together with Pande for over five years, in order to strengthen both its brand and products on the market.

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Zest – Mercado Empório

With their eyes on high-income consumers, businesswomen Dulce and Priscila, from São José dos Campos, in the State of Sao Paulo, decided to expand their operations to a new premium food retail business model. PANDE has been responsible...

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Native

To goal was to communicate the benefits of organic products if compared to conventional ones. The key point of the project was to develop a unique and differentiated language so the brand could show to the market what organic products provide, in...

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Alicorp

As one of the largest Peruvian companies and affiliated to the Romero Group, it started a partnership with PANDE for its home care brands, such as Bolívar Opal and Marsella. Currently, and that partnership has been extended to projects...

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Páscoa Kopenhagen & Brasil Cacau

When competitiveness increases, investing in differentiation and added value on products, to win over the preference of people, could be fundamental and distinctive brand criteria.

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Marca Unifood

Unifood, a foodstuff company based on the African continent and present in countries such as Togo, Angola and the Ivory Coast, acts as a holding group with brands for specific markets, such as SOSSA for foodstuffs and TOMY for the sweets and snacks...

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Sossa Mayonnaise

With an eye on its consumers’ needs and with the purpose of driving sales, Unifood, a food company from the African continent, has been boosting its market penetration through product launches under the SOSSA brand. Just a few years ago,...

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Native cereals

As the largest organic sugar manufacturer in the world, with operations in more than 60 countries, and owner of an innovative and economically viable sustainable cultivation process (that is enabling natural ecosystem renewal in its farms,...

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Danup

The yoghurt and dairy-based drinks market is one of the fastest growing segments in Brazil; and what with the increase in spending power, the latest launches directed at both adults and children have generated a great increase in sales within the category....

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Pasta Box

Sodebo, a leader in the French ready-to-eat and refrigerated food market, including pizzas, snacks, salads and meals, chose Brazil to launch its internationalization strategy. In order to conquer Brazilian consumers, while taking economic...

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Marca Marinangelo & Aoki Advogados

Founded in 2004, the São Paulo law-firm Marinangelo & Aoki Advogados is the result of the entrepreneurial spirit of Rafael Marinangelo and Tânia Aoki Carneiro, which they created with a boutique-firm concept, offering personalized high quality...

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Carrefour Viver

In 2005, Pande received the challenge of creating a House Brand for Carrefour’s health foods segment, a first in the Brazilian Market at that time. And thus, following a deep study of the market and consumer behavior, trend research, brand positioning...

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BUNGE

The work environments at BUNGE’S administrative headquarters have acquired colors and shapes inspired in the essence of the company’s main brands. By using illustrations and messages reflecting the spirit of their products, the Environmental...

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Dare2Change

An unusual consulting firm focusing on projects that generate big changes: that’s a possible way to define Dare2Change.

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Perfex

Cleaning products are essential items in Brazilian shopping baskets, however, some categories, such as the “Perfex type” multipurpose cloths, are still seen by consumers as items offering little differentiation.

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Mega®

To be part of such a dynamic and competitive market such as the ice-ream sector, being innovative and providing consumer experience are both fundamental for brands to keep themselves competitive and desirable.

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Santa Amália

Uniting strategic design with innovation – that was the recipe that the Minas Gerais firm Santa Amália Alimentos choose for the launch of its new Speciale pasta line, a large bet from the brand in order to increase its market share in the segment...

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Karsten

Without any alterations since 2011, Karsten’s new visual identity has much more to it than beauty itself; the package (adopted across the bed, bath and table home-ware lines) was created to optimize the manufacturing process, generate synergy between...

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Tres

When Pande´s team took the streets of Sao Paulo, in Brazil, in search of insights for creating a brand of hot beverages in capsules, the relationship between customers and the brand was what caught our attention.

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BreakUP Arcor

Arcor, a food manufacturer from Argentina, wanted to increase the portfolio of one of its main brands in Brazil, the BreakUP biscuits. The product, consolidated in the segment of biscuits with sweet fillings, would also be sold in the salty version,...

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Five Diamonds

Created as a consumers’ club, Five Diamonds wanted to express the concept of its services, largely focused on health and well-being, in a brand that would represent its values and differentials. The aim was to explore visually the origin of the name...

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Sorvetes Nestlé

Well-known for its chocolates and cookies, as well as for its ice creams, Nestlé wanted to strengthen its brand of ice creams by betting on the strength of the exclusive products of the brand that were already a success among people.

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Clássicos Wickbold

Wickbold, leader in sales of special loaves of bread in Brazil, decided to celebrated it 75 anniversary of it “Classic” line made up of wholemeal, black and oatmeal loaves with new packaging and a stamp emphasizing the date

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Grupo Baumgart

The strategic unification and creation of a new visual identity for one of the largest Brazilian business groups, the Baumgart Group, took around one year and generated a “small revolution” in the company.

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#PRONTO

The 3 Corações Group wanted to increase its line of powdered cappuccino. The product, extremely well accepted on the market, would be the basis for the launching of a new cappuccino beverage with the concept of “on the go”.

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Chocolates Native

Renowned for being one of the major brands of organic products in Brazil, Native developed a line of premium organic chocolate bars and needed to develop a new identity for these products. The objective was to confront the consecrated imported chocolate...

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ABRE

As a work awarded in the Branding and Corporate Design category by the 2012 Columnists Prize, the project developed for ABRE – Brazilian Packaging Association went far beyond the creation of a new logo for the entity, it also materialized...

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Linha Sem Casca Wickbold

Wickbold is one of Brazil’s top bread manufacturers. Its “Crustless” range was developed for consumers seeking healthy, low-calorie, practical choices, and included the Original, Lite, Whole Wheat Lite and Baker’s versions. The Baker’s variant...

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Pães do Mundo

To create and develop a line of sophisticated breads, bringing unique international cuisine recipes to the domestic market with a strong concept, innovating the language for the category, which usually only supports new variations of their product.

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Florasense

Created brand, name and packaging for a new feminine fragrance from Jequiti.

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Nutri-Milk

We were asked to redesign Palmolive Nutri-Milk’s packaging and develop POS materials for the line of moisturizing soaps’ relaunch.

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Tickroc

Criar posicionamento, nome, marca, identidade visual e embalagens para o novo snack saudável da Wickbold, este foi o desafio proposto pela empresa à Pande.Case vencedor do Prêmio ABRE da Embalagem Brasileira 2012,...

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Personalize

Since their invention, automobiles seem to have been one of the most successful products in terms of consumption in the world. Few products have actually achieved such status. From the first manufactured automobiles, up to our days, every...

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Molico

Molico is a brand synonym of Nestlé’s healthiness proposal, known and consumed by people for many generations.  Pande was asked to revitalize the Molico brand, which included redesigning the...

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PALATE

Create a new brand positioning for the Palate, with the possibility of expanding its product portfolio in addition to chocolate, its primary function. The new positioning considered attitudinal and behavioral aspects of the consumer, such as the incorporation...

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Papaiz

The line of padlocks Papaiz won more than a redesign, reached a new market positioning with the redesign of the product itself. The padlock, which was previously consumed by necessity, has become a product of impulse buying.

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Ninho

Brand Ninho is one of the oldest in the Brazilian market, being more than 80 years old, and was a part of the childhood of almost all Brazilians. The challenge was to create a collectable line for the Northeastern region, the largest powder...

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Scott

Pande started the partnership with Kimberly-Clark, a global company of household, in 2006 and since then has been working on the creation and development of packaging to Brazil and Latin America.

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Criação de embalagem comemorativa M&M’s para o Natal

Criação de embalagem comemorativa M&M’s Copa do Mundo

Leroy Merlin

Leroy Merlin, operating in Brazil since 1997, is already among the largest retailers in the construction sector in the country, and has helped to establish the do-it-yourself concept in the country, that is, home works that can be performed...

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Mabel

Mabel’s line has gotten new variants and for each one of the novelties an innovative packaging has been developed, conveying the line’s appetite appeal. Mabel Só 100 Calorias’ packaging clearly convey the innovative “calorie pack”...

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Bioclean

Pande started a partnership with Bioclean, a hair removal products company, in 2006 and, since then, has redesigned its entire line of products, by innovating and growing together with that company. The partnership’s most recent case has...

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Microservice

The Pande began partnering with Microservice, a leading technology and innovation in Brazil in 2007.

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Grupo Seculus

PANDE developed the first project for the Seculus Group: to rethink the display material for the Group’s branded products, as an integral part of an integrated communication strategy, to generate a positive impact on sales and strengthen...

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Aquapura

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