Professional with 14 years experience in marketing, merchandising, market and product research planning; has worked in management of majors such as Pão de Açúcar, Natura, BASF, and Supermercados Gimenes.

Strong academic background: MBA in marketing from USP-FUNDACE-RP, branding specialization from ESPM, postgraduation in business administration with emphasis on product development from FGV-SP, and marketing degree from ESPM. Also corporate image director for POPAI-Brazil.